Follow these steps to prepare for Cyber Week:
Step 1: Enrich & Map Your Product Data
•Enrich Your Data: Add optional components and attributes to boost article visibility.
•Onboard New Articles: Complete the onboarding for any new articles several weeks before Cyber Week begins.
•Complete Value Mapping: Ensure all your data, especially new properties, are correctly mapped. For quick and easy mapping, use the AI powered Smart Mapping solution (“Channels > [Your channel] > Smart mapping”).
Step 2: Prepare Your Sales Prices
•Create a Sales Price List: Set up your promotional prices for Cyber Week. For detailed instructions, see the Price List Checklist.
•Meet the Deadline: Provide your price lists at the latest one week before they are scheduled to become valid to ensure they are processed in time.
TIP: Check your price settings Go to "Basic Data > Prices" to ensure all your pricing information is correct (discounts, surcharges and VAT rates). |
Step 3: Check Your Articles
•Check the Article Error Hub: Regularly check the Article Error Hub ("Articles > Article error hub") for export errors.
Step 4: Finalize Logistics & Deadlines
•Check Channel Deadlines: Log in to your channel back-ends (e.g., zDirect for Zalando). Check for any channel-specific deadlines, content "freeze times," or special promotional events you can join.
•Ship Fulfilment Stock: If you use fulfilment services (like Zalando's ZFS), ship your stock to their warehouses well in advance.
•Implement Content Freeze: Avoid large-scale changes (like media updates) right before or during Cyber Week.
•Zalando Only - Review Fair Pricing Framework: Review the Zalando Fair Pricing Framework for sales prices in the Zalando Partner University.