Marketplaces > Marketplaces T-Z > Zalando > Zalando Brand Readiness : Manual data maintenance for Zalando > Create Products

Create Products

Product Designation

Click on "Create new product" to open the following entry mask.

•Select a brand from the drop-down-list (here, the brands you have created are available).

•Enter the product designation, split into the common noun and proper name.

•Then click on "Create product".

TIP:
For Zalando, the product title may be split into common noun and proper name.

The common noun includes information on the category/silhouette of a product/style (e.g. "Summer Dress", "Hoodie", "Jogging Pants" or similar).
Whereas the proper name refers to the original name of the style (e.g. "Sarah", "Samba", "Basic" or similar).

ATTENTION:
Please do not enter information on gender or the material, as well as no colours or brands in these fields dedicated to the product description.

Product Detail View

Once you have clicked on "Create product", TB.One will forward you to the product detail view. Here, you can provide more information about your product via different tabs.

Tab "Product description"

Access the tab "Product description" in the product detail view.

If you have not yet assigned a brand in the previous entry mask, you can still do so here. Entries in the free text fields for "Special text", "Description", "Search terms", "Bullet points", and "Internal product comment" are not required for Zalando.

Assign product components and attributes

Product components

▪Navigate to the menu section "Product components" and select the required product components from the drop-down list.

▪In each row associated with a component, enter a value in the free text field.

▪But do not assign the variant-forming components "colour" and "size" in this menu. At a later stage, you will use them as variant dimensions for the creation of articles.

Product attributes

▪In the menu section "Product attributes", select the required product attributes from the drop-down list.

▪Open the drop-down list next to each attribute and assign the related value.

▪Via the arrow icon, you may add another drop-down and assign more values.

▪Save your entries.

Tab "Product data"

▪Switch to the tab "Product data".

▪Enter a product number (it identifies the articles as one "style" at Zalando).

▪Via the drop-down "Cluster attributes", assign one of the previously created clusters.
(This way, the product can be assigned to a channel category later.)

▪Activate the product for your Zalando channel.
(For the display at the distribution channel, articles also have to be created and activated first.)

▪Confirm your settings by clicking on "Save".