Marketplaces > Marketplaces G-M > Kaufland.de > FAQ > Kaufland - Short Description (Kurzbeschreibung)
What is the "Short Description"
The “short description” is a repository for search terms.
It stores relevant search terms associated with an product to enhance searchability. By adding meaningful words or phrases, you can significantly improve the discoverability of your products. The short description is not displayed on the product page and remains invisible to customers. Instead, it is stored in the system background and is specifically indexed for search functionality.
How is the “Short Description” exported by TB.One
The stored bullet points are exported as short description for Kaufland. By default, the information from the Search terms field in TB.One is not used for the product data export from TB.One to Kaufland.
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How to configure the “Short Description” in the Export
This is how you can configure the content of the “Short Description” exported from TB.One to Kaufland.
1. Create a product text profile
•If you have not already done so, create a new product text profile under “Basic data > Templates > Product text profiles”.
•On the left sidebar under “Page Actions” click “Create new product text profile”
oEnter a meaningful name in the “Designation” field, e.g. “Kaufland Short description”, “Kaufland Keywords”, or “Search terms Kaufland”.
oConfigure your product text profile with the information you require.
oIf you have already entered information in the standard product field “Search terms”, you cannot use this in the product text profile.
Instead, add a new product component to your products, like “Kaufland search terms” (or just “search terms” in general, if you also want to use this component for other channels later) and enter all the required search terms in this component.
2. Assign the product text profile in the channel settings
•Go to “Channels > Kaufland.de (marketplace) > Settings”
•Go to the “Product texts” tab
•Go to the “Configuration of short description” section.
•Select the “Use configurable short description” checkbox.
•Assign your previously created product text profile in the “Default value” drop-down.
TIP: Use multiple different configurations for your short descriptions |
All your products will now be exported to Kaufland with your individually configured “short description”.
For further information, see also:
•Marketplace Integration Guide - Overview