Marketplaces > Marketplaces T-Z > Zalando > Value Mapping for Zalando > How to maintain HVA attributes in Smart Mapping
This article provides you with an overview of the available High Value Attributes (HVA) that can be assigned via the Smart Mapping.
ATTENTION: Important note before you start reading! In this article, the term "attribute" is based on the Zalando platform's terminology and does not correspond directly to TB.One attributes. Zalando refers to any TB.One product/article property as "attribute". In TB.One, this information may correspond to components, attributes, or other properties. |
TIP: Why using high-value attributes? Providing high-value attributes is likely to have a positive impact on your commercial performance. They help customers discover articles and make informed purchase decisions. Adding at least 70% of the recommended HVAs in a category can double add-to-basket rates and lower return rates by up to 6%. |
These high-value attributes are now available for mapping via AI in the Smart Mapping at "Channels > [Your Zalando channel] >Smart Mapping".
•benefits •bootleg_detail •carrying_options •computer •consistency_option •decksohle •design •diamond_clarity •diamond_colour •clothing_length •fastening •finish •fit_taxonomy •frequency •futter •futter_bags •glasses_case •glasses_form •gloves_extra_function •hair_type •heel_form •heel_height_option •holder •impedance •jacket_hood •lenses •licensed_characters •lingerie_details •material_advantage •material_construction •material_insole •material_jewelry_two •neckline •padding_type •pattern •pockets •product_specifications •scent_note •shaft_height_option •shaft_width_option •shape •shape_shoe_tree •shirt_collar_type •shirt_transparency •shoe_toecap •shoe_tree_type •shoe_width •skin_type •skirt_details •sleeve_length_option •smart_charge_type •sole_material •specific_warnings_toys •sport_back_length •sport_backpack_details •sport_drinking_system •sport_jacket_details •sport_jacket_fastening •sport_jacket_hood_detail •sport_jacket_sleeve_details •sport_leg_zipper •sport_number_layers •sport_opening_system •sport_pants_bottom •sport_pants_details •sport_pants_pocktes •sport_pants_reinforcement •sport_pants_waistband •sport_qualities •sport_rain_cover •sport_shoe_best_use_2 •sport_shoe_details •sport_shoe_distance_2 •sport_shoe_flexing •sport_shoe_insole •sport_shoe_outer_sole •sport_shoe_running_cushioning_2 •sport_shoe_stability •sport_straps •sport_technology •sport_type •sport_ventilation •sport_volume •sun_protection •trouser_rise •umbrella_frame •umbrella_hold •umbrella_number_covering •umbrella_opening •upper_material •upper_material_bags •uv_filter •washing_instructions •watch •watch_clockwork •watch_display •watch_glass_material •watch_material_band •watch_material_case •waterproof •weather •sport_pants_size_adjustment •lenses_advantage •lenses_technology •active_ingredients_option •heart_notes •top_notes •base_notes •fleece •stretchiness •energy_efficiency_class •upf_rating •lens_tint •non_textile_but_animal_parts •contains_batteries •ce •ukca •country_of_origin •fabric_definition •contains_electronics •home_battery •age_range •apps •assortment_type •band •bead_type •brush_hair_material •coating_material •color_pflege •compatibility •concerns •development_area •drawstring_option •electronics_technology •fastening_type •foot_situation •football_club •form •holder_advantage •home_additional_information •home_bathrobe_details •home_candle_fragrance •home_connections •home_contents •home_cushion_filling •home_number_candles •kind •made_in •material_lenses •material_shoe_tree •material_toys •modest •national_teams •nba_teams •occasion •operating_system_betriebssystem •plug •power_driver •pulse_measure_advantage •recommended_age_group •restrictions_of_use •safety_information •sensitivity •sensory_effects •shirt_cut •shoe_type_insole •size_fits •specifics •sport_layers •sport_neoprene_extras •sport_neoprene_fastening_system •sport_neoprene_thickness •sport_skiboot_type •stone_type •water_column •wheelchair |
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